To announce the launch of the new The Macallan Quest collection and build on the growing relationships with media,
Spirits Platform and Edrington, DAYLIGHT planned and organised the launch event for the new The Macallan Quest
Collection at one of Sydney’s hidden gens, The Calyx.
Located in the beautiful surroundings of the Royal Botanical Gardens, the location aligned to The Macallan branding and addressed the four bottles as the four seasons (similar to the launch in Singapore) which allowed The Macallan Collection to have brand continuity across different markets.
The evening event was attended by 14 key media titles. In total the event reached over 96,000.