The almond milk category has really taken off in Australia. It is seen as healthier, light and less fattening, and a tasty alternative to regular milk and soy.
Our task was to create a differentiating brand persona that resonates positively with consumers and leverages Almond Breeze’s quality credentials.
To maximise ROI, our national multi-platform campaign is designed to drive awareness and trial, as well as provide trade and distribution support and amplify engagement.
Sales for this dairy alternative have skyrocketed by 200 percent in 12 months.
Voted runner-up in the 2018 Asia-Pacific Excellence Awards - Food and Beverage category - for our integrated work with Blue Diamond Growers and the Almond Breeze brand.