The almond milk category has really taken off in Australia. It is seen as healthier, light and less fattening, and a tasty alternative to regular milk and soy.
Our task was to create a differentiating brand persona that resonates positively with consumers and leverages Almond Breeze’s quality credentials.
To maximize ROI, our national multi-platform campaign is designed to drive awareness and trial, as well as provide trade and distribution support and amplify engagement. We breezed it.