The late, great Neil Lawrence engaged us to develop and produce this wonderful series of beautiful, emotional and cinematic films.
Each film traces Qantas’s role in the authentic, individual journeys of people ‘coming home’ to their loved ones and the place where they belong. Filmed in London, Santiago, Los Angeles, Hong Kong, the Pilbara and Sydney.
Launched in November 2014 and voted second most watched on YouTube for 2014 with 8 million hits and counting.
Awards: Cannes Clio LIA Adfest AWARD
Is it better than milk? We created this disruptive, multi-media campaign to raise awareness and trial of Almond Breeze, a healthy, new milk alternative. Now the cows are paranoid.
Don’t let the day get away.
We created and produced the ‘Don’t let the day get away’ themed campaign for our client, HelloSundayMorning to encourage people to reassess their drinking habits and join the movement for a better drinking culture.
This multi-faceted campaign featuring Kram from Spiderbait, is running nationally and also in the UK, Ireland, US and Canada.
Cult-like kitchen appliance Thermomix found itself in a spin when it experienced intense customer backlash after releasing a new global product upgrade without first informing the market. Our teams clicked into action and implemented a comprehensive three month crisis management program to help the brand manage the fallout. We then undertook a follow-up campaign to re-build the company’s reputation, helping the brand not just return to good health, but exceed annual sales forecasts within six months.
See opportunities in Asia as you’ve never seen them before.
We created this multi-faceted international launch for the Nikkei Asian Review, a new financial publication aimed at Western readers doing business in Asia.
The almond milk category has really taken off in Australia. It is seen as healthier, light and less fattening, and a tasty alternative to regular milk and soy.
Our task was to create a differentiating brand persona that resonates positively with consumers and leverages Almond Breeze’s quality credentials.
To maximize ROI, our national multi-platform campaign is designed to drive awareness and trial, as well as provide trade and distribution support and amplify engagement. We breezed it.
We came up with a simple launch message - Sydney IVF is now reborn as GENEA. And then we delivered the message with a real birth, the first in Australian advertising history. The new name change campaign was spearheaded with television, a first in the category and rolled out across internal branding, digital, social, DM, print and press.
Have a look and see what you discover when you read the Nikkei Asian Review
We helped add fizz to Mount Franklin and make it the country’s leading choice of bottled water through an integrated campaign comprising experiential, social media, event sponsorships and brand ambassador activities. CSR, community engagement and mainstream media relations also played a part in ensuring the brand stayed on the lips of Australian consumers.
Our task is to generate excitement and awareness around Suttons City as a destination that offers a new kind of car buying experience - with the biggest range of the best brands and deals in the Eastern Suburbs.
We created ‘City of Suttons’ using an informative, editorial style format to convey news, car buying trends, interviews, competitions, events and brand promotions.
Cancer affects so many of the people we love. But what if you could help by speeding up cancer research, simply by going to bed? We created this integrated campaign for Vodafone Foundation featuring cancer patients whose lives depend on the Garvan Institute of Medical Reasearch to find a cure.
The Diesel Specialists. Small budget but big ambitions to get noticed. Created at Brave.
Car problems can be embarrassing as well as a hassle. Our job, with a little help from The Proclaimers, was to remind people that the NRMA provides the quickest way from motoring misery to driving happiness. You’re on your way with NRMA. Uh Huh.
We launched the new Oticon Opn™, the world’s first internet-connected hearing aid and it makes anything you see in a Spy movie seem dull by comparison. After launching locally, the commercial ran in France. Oui oui.
Millions of Australians have a hearing problem and they don’t even know it.
We created a simple, effective and relevant demonstration. Try it.
A case of fantasy becoming reality. The launch of the KIA Cerato broke new ground for KIA and created headaches for their competitors. KIA gained instant street cred when this campaign launched and was rolled out globally. Created at Brave.
We made a major splash in the Australian market when we launched a range of luxury Japanese whisky brands for Suntory. A series of high-end events, restaurant takeovers and an exclusive partnership with acclaimed Japanese fashion designer Akira Isogawa ensured the whiskies received an overwhelming reception. Stock sold out across the country three months ahead of target and we won two national PRIA awards for our work. Cheers to that!