The late, great Neil Lawrence engaged us to develop and produce this wonderful series of beautiful, emotional and cinematic films.
Each film traces Qantas’s role in the authentic, individual journeys of people ‘coming home’ to their loved ones and the place where they belong. Filmed in London, Santiago, Los Angeles, Hong Kong, the Pilbara and Sydney.
Launched in November 2014 and voted second most watched on YouTube for 2014 with 8 million hits and counting.
Awards: Cannes Clio LIA Adfest AWARD
Is it better than milk? We created this disruptive, multi-media campaign to raise awareness and trial of Almond Breeze, a healthy, new milk alternative. Now the cows are paranoid.
Don’t let the day get away.
We created and produced the ‘Don’t let the day get away’ themed campaign for our client, HelloSundayMorning to encourage people to reassess their drinking habits and join the movement for a better drinking culture.
This multi-faceted campaign featuring Kram from Spiderbait, is running nationally and also in the UK, Ireland, US and Canada.
Coffee in Australia is a truly serious business. Around 95% of all cafes here are independently owned and operated which is one of the reasons why our coffee culture is one of the most refined in the world.
With the runaway success of Almond Breeze Barista Blend, DAYLIGHT has created the world’s first barista-centric engagement platform with multiple touch points to create the best future for Australia’s thriving coffee scene.
BaristasForBaristas is a one stop shop for jobs, support, music, business, products, rising stars and anybody who is passionate about coffee. Aren’t we all?
See opportunities in Asia as you’ve never seen them before.
We created this multi-faceted international launch for the Nikkei Asian Review, a new financial publication aimed at Western readers doing business in Asia.
The almond milk category has really taken off in Australia. It is seen as healthier, light and less fattening, and a tasty alternative to regular milk and soy.
Our task was to create a differentiating brand persona that resonates positively with consumers and leverages Almond Breeze’s quality credentials.
To maximize ROI, our national multi-platform campaign is designed to drive awareness and trial, as well as provide trade and distribution support and amplify engagement.
Sales for this dairy alternatve have skyrocketed by 200 percent in 12 months.
We came up with a simple launch message - Sydney IVF is now reborn as GENEA. And then we delivered the message with a real birth, the first in Australian advertising history. The new name change campaign was spearheaded with television, a first in the category and rolled out across internal branding, digital, social, DM, print and press.
Have a look and see what you discover when you read the Nikkei Asian Review
Hosting a delegation of American Whiskey distilleries and organising a media event around their visit was a pleasure for the DAYLIGHT team.
The event was a huge success and included key Australian media and representatives from the US Embassy and the Department of Agriculture.
Along with organising the media and trade event DAYLIGHT represented the Distilled Spirits Council at The Drinks Industry Trade Show in Sydney.
We helped add fizz to Mount Franklin and make it the country’s leading choice of bottled water through an integrated campaign comprising experiential, social media, event sponsorships and brand ambassador activities. CSR, community engagement and mainstream media relations also played a part in ensuring the brand stayed on the lips of Australian consumers.
Our task is to generate excitement and awareness around Suttons City as a destination that offers a new kind of car buying experience - with the biggest range of the best brands and deals in the Eastern Suburbs.
We created ‘City of Suttons’ using an informative, editorial style format to convey news, car buying trends, interviews, competitions, events and brand promotions.
Harbour City Ferries operates the iconic Sydney ferries under the first public-private sector contract to run a public transport service in New South Wales.
As a long-term partner of Harbour City Ferries, DAYLIGHT provides issues and reputation management support, media training and strategic advice on government relations.
Cancer affects so many of the people we love. But what if you could help by speeding up cancer research, simply by going to bed? We created this integrated campaign for Vodafone Foundation featuring cancer patients whose lives depend on the Garvan Institute of Medical Reasearch to find a cure.
To announce the launch of the new The Macallan Quest collection and build on the growing relationships with media,
Spirits Platform and Edrington, DAYLIGHT planned and organised the launch event for the new The Macallan Quest
Collection at one of Sydney’s hidden gens, The Calyx.
Located in the beautiful surroundings of the Royal Botanical Gardens, the location aligned to The Macallan branding and addressed the four bottles as the four seasons (similar to the launch in Singapore) which allowed The Macallan Collection to have brand continuity across different markets.
The evening event was attended by 14 key media titles. In total the event reached over 96,000.
The Diesel Specialists. Small budget but big ambitions to get noticed. Created at Brave.
Car problems can be embarrassing as well as a hassle. Our job, with a little help from The Proclaimers, was to remind people that the NRMA provides the quickest way from motoring misery to driving happiness. You’re on your way with NRMA. Uh Huh.
We launched the new Oticon Opn™, the world’s first internet-connected hearing aid and it makes anything you see in a Spy movie seem dull by comparison. After launching locally, the commercial ran in France. Oui oui.
Millions of Australians have a hearing problem and they don’t even know it.
We created a simple, effective and relevant demonstration. Try it.
A case of fantasy becoming reality. The launch of the KIA Cerato broke new ground for KIA and created headaches for their competitors. KIA gained instant street cred when this campaign launched and was rolled out globally. Created at Brave.
We made a major splash in the Australian market when we launched a range of luxury Japanese whisky brands for Suntory. A series of high-end events, restaurant takeovers and an exclusive partnership with acclaimed Japanese fashion designer Akira Isogawa ensured the whiskies received an overwhelming reception. Stock sold out across the country three months ahead of target and we won two national PRIA awards for our work. Cheers to that!
Transdev Australasia is the region’s largest multi-modal public transport provider and operates public bus services throughout Sydney and the Inner West light rail.
DAYLIGHT provides reputation issues management and media support for daily operations and helped launch Transdev’s latest innovation, ‘on demand’ bus service trials in three Sydney locations.
Media training with key executives is also provided by the DAYLIGHT team.
DAYLIGHT’S public relations expertise in the IT sector is instrumental in advising this international professional association focused on IT Governance. ISACA currently serves more than 140,000 constituents in over 180 countries and provides practical guidance, benchmarks and other effective tools for all enterprises that use information systems.
DAYLIGHT provides strategic counsel to ISACA management and has built the profile of senior staff members among key media and industry professionals. DAYLIGHT also attends ISACA events as well as undertaking press release writing, distribution and evaluation.